If this were 2007, the BlackBerry Torch would be the best selling phone on the market. It looks nice enough to steal some thunder from the (original 2G) iPhone, the keyboard would please those scared to take the plunge into all touchscreen (remember, this is 2007), and in this year, BlackBerry is still THE cool phone to have. But in 2010 touch screen phones are the norm, 3rd party applications are a must and good email doesn't cut it anymore. To make matters worse, RIM stuck a low resolution screen on this thing. Are you fucking serious? Apple just made a huge deal about their Retina Display, and Android phones are super OLED'd out left and right. But RIM sticks a LOW RESOLUTION screen on what is supposed to be their flagship phone? This phone deserved to fail if for no reason other than that. To make things worse there's the lack of 3rd party support, slow processor speed and messy OS. The Torch is a disappointment but not for the reason everyone will think. Yes, it sucks the RIM completely swung and missed on this one but the REAL disappointment stems from the fact that they clearly don't get it. They just don't get it. They don't understand what consumers are looking for and they don't understand how to offer their product in a way that can compete with the painfully superior Android or iOS. Palm may wanna make some room at the table for failed smartphones because RIM is not far behind. If it weren't for BBM, there'd be no reason for anyone to hold onto their BlackBerry's. And that's sad.
1 comment:
Whatever. I'm getting it. :P
But seriously, all I need my phone to do is to make phone calls and support email. I don't need it to run 15 pointless apps simultaneously or allow me to watch movies in HD. I think RIM totally gets it. They're like Apple in a way. They know their audience likes a Blackberry because it's a Blackberry. Why do anything more?
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